ext_186723 ([identity profile] mooie-ziel.livejournal.com) wrote in [community profile] babynames2006-11-28 06:33 am

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http://www.namedevelopment.com/articles/WorldBabyNamingArt111503.html


Brand Names
Taking pop culture to a new level, some Americans are naming their children after consumer products
By Gene Edward Veith, World Magazine
November 15, 2003

Names, the emblems of a person's identity, used to mean something. "Abraham" means "father of a multitude." "Moses" means "draws out," as of the River Nile and as he would draw the people out of slavery. "Jesus" means "God saves," so that His very name testifies to His deity and His saving work.

In other tribal societies, people are sometimes named for animals ("Sitting Bull") or for something else in nature ("Red Cloud"). The same holds true for European tribes: "Beowulf" means "bee wolf," a figure of speech for "bear." In the Middle Ages, children born on a Saint's Day were named for that saint, giving them their patron saint. Puritans started naming their children after virtues, such as Faith and Prudence, or after other abstractions such as Increase.


Then the meaning of names began to lie generally in some association, as in naming a child for someone in the Bible. Many names have family significance, with children named after parents, ancestors, or other relatives.

The main criterion for names today, though, is not so much their meaning as whether they sound good. Some parents, in order to ensure their child's utter individuality, make up unique names, a set of musical syllables and unusual spellings designed to ensure that no one else in the world has exactly that name.

As the pop culture – the world of entertainment and commercialism – drives out traditional culture, from education to the church, it shows up too in the names people choose for their children. Decades from now, adults will find themselves saddled with the names of by then old-fashioned pop stars who happened to have been big at the time their mothers gave birth. Soap-opera characters, it has been noted, are a major influence on the names of real babies.
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A new trend in baby names, however, takes the pop-culture influence to a new level. Cleveland Evans, a psychology professor at Nebraska's Bellevue University and a member of the American Name Society, studied Social Security records for the year 2000 and found that many children today are being named after consumer products.

Twenty-two girls registered that year were named "Infiniti." Not "infinity" with a "y", as in the illimitable attribute of God, but "Infiniti" with an "i", as in the car. There were also 55 boys named "Chevy" and five girls named "Celica."

Hundreds of children were named after clothing companies. There were 298 girls named "Armani." There were 164 named after the more casual "Nautica." Six boys were named "Timberland," after the boot.


Sometimes the clothing namesakes are more generic, with a special emphasis on fabrics. Five girls were named "Rayon." Six boys were named "Cashmere," seven were named "Denim," and five were named "Cotton" (though perhaps this was for Increase Mather's son).

Forty-nine boys were named "Canon," after the camera. Seven boys were named "Del Monte," apparently in honor of canned vegetables. Twenty-one girls were named "L'Oreal," after the hair dye, presumably to let them know that "you are worth it." "Sky" might be the name of a nature-loving flower child's offspring (as in River Phoenix), but 23 girls and 6 boys were named "Skyy." This is a brand of vodka. Parents are naming their children after other alcoholic beverages, too. Nine girls were named "Chianti." Six boys were named "Courvoisier."

Perhaps the ultimate product name for kids uncovered by Mr. Evans was ESPN. Two separate parents, one in Texas and one in Michigan, named their sons after the sports cable network. A reporter for the Dallas Morning News traced down the family of big sports fans and learned that the correct pronunciation of little ESPN's name is "espen."



So what does this mean? Are children being seen in the same terms as consumer products or other possessions? Certainly, just as there are trophy wives, there are now trophy children. The desire to own a baby is driving much of the new reproductive technologies. Babes are already being bought and sold in the practice of hiring surrogate mothers.

Certainly parents have the right to name a child anything they want, and it is wrong to give someone a hard time just for having an unusual name, which, as in Johnny Cash's boy named Sue, can be a character-building experience. (Maybe he could have changed the spelling to "Sioux.")

For some, the "Christian name," as it is called, is given at baptism. And its true significance comes from that one individual identity being identified with and joined to a greater name: "ESPN, I baptize you in the name of the Father, Son, and Holy Spirit."

Christians find their own name and identity – whatever it is – in the name of Jesus, "God saves."

[identity profile] septembergrrl.livejournal.com 2006-11-28 02:57 pm (UTC)(link)
Forty-nine boys were named "Canon," after the camera.

Okay, I know of a Canon and his parents were thinking of the idea of canon law or canon in literature. Still kind of dippy, but not after the camera.

But some of these -- Timberland? L'Oreal? Cashmere? -- are just really, really bad.

[identity profile] dosequisgirl.livejournal.com 2006-11-28 03:19 pm (UTC)(link)
Yeah, I know two guys named Canon, neither named after a camera.

[identity profile] ky-whitney.livejournal.com 2006-11-28 03:58 pm (UTC)(link)
I think that Canon is a great name. The one I know isnt named after the camera either.

[identity profile] ghost-dance.livejournal.com 2006-11-28 05:37 pm (UTC)(link)
honestly they should've used Casimir instead of Cashmere if they liked the sound so much.

[identity profile] julieannie.livejournal.com 2006-11-28 03:18 pm (UTC)(link)
I hope natural selection takes these people out.

[identity profile] sotypical42483.livejournal.com 2006-11-28 03:57 pm (UTC)(link)
iawtc!!!

[identity profile] ky-whitney.livejournal.com 2006-11-28 04:01 pm (UTC)(link)
When I decided to name my son Easton, I thought that it was because we saw it in the baby name book and the father thought it was the best name ever. It wasnt until someone braught us an Easton Baseball glove and I was mortified. Still, I figured that since I had never heard of it that no one else had. I found that almost all men knew of the brand and that females were out of the loop completely.

However, after seeing on our local hospital board the name "Hennessy", I wanted to vomit.

[identity profile] miss-tee.livejournal.com 2006-11-28 05:13 pm (UTC)(link)
I've never heard of Easton baseball gloves either so I think you're fine.
What I immediately thought of when I saw your son's name was Bret Easton Ellis, but that's a good association :)

[identity profile] ky-whitney.livejournal.com 2006-11-28 06:09 pm (UTC)(link)
What or who is Bret Easton Ellis?

The only person I have seen with the name Easton, well before mine, was "Michael Easton" an actor off of One Life to Life.

[identity profile] miss-tee.livejournal.com 2006-11-28 07:21 pm (UTC)(link)
An author who wrote The Rules of Attraction (http://en.wikipedia.org/wiki/The_Rules_Of_Attraction) and American Psycho (http://en.wikipedia.org/wiki/American_Psycho) among other books.

[identity profile] ky-whitney.livejournal.com 2006-11-28 07:39 pm (UTC)(link)
Both very good books! Yay:)

[identity profile] quiteoutofplace.livejournal.com 2006-11-28 09:45 pm (UTC)(link)
The Rules of Attraction is a great book.

[identity profile] darabelle.livejournal.com 2006-11-28 10:38 pm (UTC)(link)
I work on Easton Avenue, so that's what I think of. :)

[identity profile] lavandersparkle.livejournal.com 2006-11-28 05:01 pm (UTC)(link)
OMG!

[identity profile] ghost-dance.livejournal.com 2006-11-28 05:34 pm (UTC)(link)
i have a cousin named Corona but at least its a legit name.

[identity profile] poespretty.livejournal.com 2006-11-29 09:56 pm (UTC)(link)
gah. I've always thought this was an atrocious trend, especially bc it makes it seem like NO name is off limits, no matter how terrible...

I just feel bad for their kids.